eCommerce Copywriting: 11 Tips to Increase Conversions. The State of Content Marketing 2022 report by A SEMrush revealed that 40% of brands surveyed said they outsource copywriting. If you’re down to 60% and want to improve your copywriting skills, we’re here to help.
Web copy in eCommerce Copywriting can make the difference between a visitor and a lead. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision-making to advocacy. How to Make Money as a Blogger with Affiliate Marketing- Complete Guide
Below you will find tips on how to write impressive text.
What is eCommerce copywriting?
eCommerce copywriting is the process of writing content to prompt the desired action on an eCommerce – think blog posts, landing pages, and product pages. Well-crafted eCommerce copy can convert visitors into leads and leads into customers.
Most marketers can spot bad web copy when they see it. Why? Why? Because bad web copy isn’t properly read, it doesn’t stir emotions, influence behavior, or create clear calls to action.
It feels aimless – and that’s the opposite of what marketing seeks to achieve.
Still, web copywriting is an often overlooked strategy for other eCommerce elements such as SEO, design, and functionality.
11 eCommerce Copywriting Tips to Increase Conversions
- Know your audience.
- Understand why.
- Complexity kills readability.
- Be short and to the point.
- How to write while speaking.
- Take breaks between drafts.
- Shred the copy.
- Avoid overuse of buzzwords.
- Focus on the benefits.
- Do not overlook the microcopy.
- Check out the competition.
1. Know your audience.
The number one tip for eCommerce copywriting is knowing who will read it. If you don’t have a reader in mind, how will you know which words and style will resonate best with them?
As a writer myself, I am constantly aware of the user and their needs. My north star while texting. How did I know them? Through user characters and data.
The user characters will tell you who the average reader who goes into my article is, what their pain points and difficulties are, and their purpose in eCommerce Copywriting. The data will give you insight into which strategies are performing well in this audience and which you should stay away from.
With both, you will gain a deeper understanding of your target audience, which will allow you to write texts that will engage and compel your user to take action. How to Transfer Contacts from iPhone to SIM Card?
2. Understand why.
You have been tasked with writing a specific copy on the company’s eCommerce.
Once you understand your target audience, a HubSpot marketer will ask yourself “who cares?” Suggests you ask.
“If I can’t answer that, I can’t expect anyone to read it,” he said. Curtis del Principe, SEO content writer at HubSpot. “Once I have an idea of who cares (and why), then I have an angle and a line of passage to guide my writing.”
Too often we write eCommerce Copywriting without diving into the intent of the content. What will the reader gain from reading this? What do I want them to do after reading this? Why should they care about this content? Top 5 Startups in Pakistan in 2022
Answering these questions is key to writing valuable content.
3. Complexity kills readability.
SEMrush recently analyzed more than 23,561 texts ranking in Google’s top 10 results. They found that the lowest-rated texts had two things in common: They were either too long or too complex.
In fact, 41% of low-scoring texts used very complex words.
Take this as a cue to skip the jargon and fancy words – get straight to the point. Here are a few examples:
- Useful and Helpful
- Use versus Use
- Realization vs. Formation
- Testing and Review
When in doubt, keep it simple.
4. Be brief and concise.
Nobel Prize-winning author William Faulkner said it best: Kill the ones you love.
As writers, it’s easy to get carried away by our words-know eCommerce Copywriting. Using excessive language in marketing can have the opposite effect.
AJ Beltis, senior marketing manager for blog leaders at HubSpot, calls himself a long-winded writer. Therefore, it focuses on brevity.
“When I write something for the first time, I put all my thoughts in writing. Then I’ll look again and ask myself, “How can I say this shorter?” I will ask. says. “As a result, I see that I can explain my purpose more clearly and faster.”
Madison Z. Vettorino brands reflect this by encouraging them to keep their copies “bite-size” without sacrificing accuracy and authenticity in eCommerce Copywriting.
“Every word and sentence should relate to that main idea. If it doesn’t, it’s unnecessary and should be deleted,” he says. “The ability to keep it short but effective is a superpower when it comes to copywriting.”
5. Write down how you speak.
This seems obvious, but it can be the biggest hurdle for copywriters.
We think that our readers often use a language that is more advanced and higher than ours. But the truth is, many readers want to be spoken to like a friend.
“It’s more relatable and conversational, and the reader gets a little taste of your personality,” says the HubSpot staff writer. Alan Chinn. “Also, it’s much easier to write about complex topics if you’re thinking about how to explain them to a friend or family member in real life.”
6. Take breaks between drafts.
When you’ve been working on something for a while, it gets harder to spot errors.
To combat this, take a lot of time between edits, says Madhu Murali, a HubSpot staff writer.
“This gives a new perspective to the work every time I read it and gets a better idea of the reader’s perspective,” he says.
As you reread, you’ll likely notice clumsy sentences, awkward phrases, and grammatical errors more easily. This approach can turn a good copy into a great copy.
7. Separate the copy.
No matter how good your copy is, if it’s long and bulky, you’re likely to lose your reader’s attention.
Eye-tracking studies reveal that eCommerce visitors often skim through articles rather than reading every sentence in eCommerce Copywriting. So split your paragraphs, especially if your traffic is mostly coming from mobile devices.
This can also be done through subheadings, bullet points, and images, as shown in the example below.
8. Avoid using overly trendy words.
I once went to an eCommerce and read so many fashionable words that I had no idea what they were saying. I re-read the sentences for a few minutes to make sense of them but got nowhere.
I got angry and left the site.
When using buzzwords, the goal is usually to use words that are most likely to grab the reader’s attention. Sometimes people get a little carried away and you end up with a convoluted sentence with no content whatsoever.
In this case, less is more. So if you don’t have data to prove it works for your target audience, keep your text simple and jargon-free.
9. eCommerce Copywriting: Focus on the benefits
As simple as it sounds, many companies fail to apply this principle to their web copy.
Instead of writing from the reader’s perspective, they focus on what their company does and what products they offer. What can they gain from using your software? Start there.
So instead of saying, “We do inbound marketing,” try something like “Increase your web traffic and leads with engaging content,” which immediately summarizes the benefits.
10. eCommerce Copywriting: Do not overlook the microcopy
Microcopy refers to the short text on an eCommerce, such as a call to action and a label in a form field.
text that doesn’t come up very often in conversation, but small details like these can improve or break the user experience on your eCommerce.
Easier said than done, right? We know.
There are several surefire ways to write an engaging CTA:
- Use action verbs – use terms like “discover”, and “join” instead of general phrases like “click here” and “learn more” instead of general phrases like “click here”.
- Appealing to their desires – If you know your audience is looking for community, you can highlight it with a CTA like “Join a community of 1,000+ marketers.”
- Arouse urgency and scarcity – Terms like “limited”, “act now” and “timelines” can spur consumers who don’t want to miss the opportunity to take action.
11. eCommerce Copywriting: Check out the competition.
It’s always helpful to see what your competitors are doing as it can inform your own strategy. Copywriting is no different.
Review your direct competitors’ websites and take note of their copies. What is their tone? How do they present their products and services to consumers? What CTAs (and which pages) are they using to drive traffic to the bottom of the funnel?
I’m not suggesting you take their copywriting approach, but it doesn’t hurt to know their approach.
Now that you have all these tips, you can step up your copywriting game and increase those conversions.