Honda teases a video of the prologue EV design process: Honda still has a long way to go when it comes to electrification, but it’s on the way…slowly but surely. After showing off a sketch of its upcoming Honda Prologue electric SUV co-developed with GM earlier this year, the Japanese automaker has shared new video footage documenting the design process, showing never-before-seen angles of electric vehicles. Creative Personality and Creativity in Business
Honda Motor Co., Ltd. is one of the latest legacy automakers to pivot to a range of electric vehicles and is committed to offering 100% electrified sales by 2040. We always like to point out the difference in semantics here, such as “electrified ” and “pure”. electric” are two very different types of vehicles. Until that time, a large part of Honda’s electrification strategy still includes hydrogen fuel cell vehicles (HFCVs) and hybrids. New BMW X1 2023 debuts with new design
In terms of battery electric vehicles, Honda has yet to deliver any in North America, but that should all change when Honda delivers its first all-electric volume model: the Prologue.
This all-electric SUV will be based on GM’s Ultium electric platform and is scheduled to arrive in 2024 alongside an all-electric Acura SUV. To keep pace, Honda has only committed to a combined annual capacity of 70,000 units for these two electric vehicles so far.
Back in May, we got our first glimpse of the Prologue when Honda showed off a sketch along with news of accelerating its already lackluster plans to go all-electric. Top 10 Video Players for Android and iOS
In a video released today by Honda, a team at its Design Center in Los Angeles can be seen working to assemble the interior and exterior of the Prologue using unique technology. This includes virtual reality headsets as well as traditional techniques like sketching and clay models. Marco Tan, a VR and CG Designer at Honda Design talked about the process:
We got to see Prologue in digital environments that truly resemble the real world. By simulating and evaluating colors, materials, and even lighting in a virtual 3D environment, we were able to explore possibilities that took style to the next level.
In the nearly five-minute teaser video, you can get a glimpse of Team Honda’s design process as they create a style of vehicle they call “Neo-tough.” Also, you can spy some angles of the Prologue that we haven’t seen before. 5 sources of motivation to inspire entrepreneur candidates
Honda says more details of the Prologue will come to light in the coming months and you can sign up for updates here. In the meantime, he checks out the Prologue design video below: